Articles
https://palmer-farrington.com/2022-survey-of-todays-marketing-department/ Rethinking Marketing | 2022 Survey of Today’s Marketing Department
This survey offers key insights into how today’s marketing departments handle the current pressures facing the department, from changes due to the pandemic, and where the marketing budget and strategy currently stand.
https://palmer-farrington.com/marketing-as-a-small-firm/ Marketing As A Small Firm | Accounting & Finance Show Americas 2021
Marketing tech and trends: Discussing how to market a small firm
https://palmer-farrington.com/marketing-tech-and-trends/ Marketing Tech and Trends | Accounting & Finance Show Americas 2021
Marketing tech and trends: Discussing how to use marketing to create measurable revenue for your firm.
https://palmer-farrington.com/how-to-create-killer-content/ How to Create Killer Content
Thoughtfully created and properly targeted content can be evergreen and attract new clients to your business.
https://palmer-farrington.com/what-characteristics-should-i-look-for-in-a-marketing-leader/ What Characteristics Should I Look for in a Marketing Leader?
When Hiring a Chief Marketing Officer, Look to Match Their Qualities to Your Business Needs.
https://palmer-farrington.com/hiring-a-head-of-marketing/ 3-Steps to Take When Hiring a Head of Marketing
Choosing a marketing leader is far too important to your business to waste time hiring the wrong one.
https://palmer-farrington.com/third-silent-career/ Third Silent Career Killer: Bad Attitudes
Your actions and attitude can play a silent role in helping or killing your career.
https://palmer-farrington.com/second-silent-career/ Second Silent Career Killer: Not Having a Personal Brand
Your personal brand is what people think of you and what it is that you are known for.
https://palmer-farrington.com/a-silent-career-killer/ A Silent Career Killer
Lack of curiosity is especially dangerous in a marketing department, where we depend on our team members’ curiosity to explore and keep up with evolving technologies.
https://palmer-farrington.com/how-to-deal-with-aggravation-at-work/ Little Sisters and Turtle Shells Taught Me How to Deal With Aggravation at Work
It is very easy to get caught up in the moment at work. The day-to-day activities, deadlines, requests and “emergencies” can at times be overwhelming.
https://palmer-farrington.com/conducting-a-high-performing-department/ Conducting a High-Performing Department
How do we get high-performers to play together on the same team? Especially when they are truly some of the most talented in the industry – and they know it?
https://palmer-farrington.com/no-goals-no-career/ No Goals? No Career.
If you don’t challenge yourself and improve those abilities, you end up limiting your career.
https://palmer-farrington.com/i-want-to-do-whats-right/ I don’t care what you think; I just want to do what’s right.
Instead of worrying about what everyone else is thinking, what if we all approached our jobs with the sole concern of doing what is right?