Articles

Starting Social Media for Your Small Business

https://palmer-farrington.com/3-steps-to-take-when-hiring-a-head-of-marketing/ Starting Social Media for Your Small Business

When developing a social media plan, whether it’s increasing brand awareness, driving traffic to your website, or boosting sales, having clear goals will guide the rest of your strategy.

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Rethinking Marketing | 2022 Survey of Today’s Marketing Department

https://palmer-farrington.com/2022-survey-of-todays-marketing-department/ Rethinking Marketing | 2022 Survey of Today’s Marketing Department

This survey offers key insights into how today’s marketing departments handle the current pressures facing the department, from changes due to the pandemic, and where the marketing budget and strategy currently stand.

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Marketing As A Small Firm | Accounting & Finance Show Americas 2021

https://palmer-farrington.com/marketing-as-a-small-firm/ Marketing As A Small Firm | Accounting & Finance Show Americas 2021

Marketing tech and trends: Discussing how to market a small firm

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Marketing Tech and Trends | Accounting & Finance Show Americas 2021

https://palmer-farrington.com/marketing-tech-and-trends/ Marketing Tech and Trends | Accounting & Finance Show Americas 2021

Marketing tech and trends: Discussing how to use marketing to create measurable revenue for your firm.

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How to Create Killer Content

https://palmer-farrington.com/how-to-create-killer-content/ How to Create Killer Content

Thoughtfully created and properly targeted content can be evergreen and attract new clients to your business.

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What Characteristics Should I Look for in a Marketing Leader?

https://palmer-farrington.com/what-characteristics-should-i-look-for-in-a-marketing-leader/ What Characteristics Should I Look for in a Marketing Leader?

When Hiring a Chief Marketing Officer, Look to Match Their Qualities to Your Business Needs.

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3-Steps to Take When Hiring a Head of Marketing

https://palmer-farrington.com/hiring-a-head-of-marketing/ 3-Steps to Take When Hiring a Head of Marketing

Choosing a marketing leader is far too important to your business to waste time hiring the wrong one.

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Third Silent Career Killer: Bad Attitudes

https://palmer-farrington.com/third-silent-career/ Third Silent Career Killer: Bad Attitudes

Your actions and attitude can play a silent role in helping or killing your career.

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Second Silent Career Killer: Not Having a Personal Brand

https://palmer-farrington.com/second-silent-career/ Second Silent Career Killer: Not Having a Personal Brand

Your personal brand is what people think of you and what it is that you are known for.

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A Silent Career Killer

https://palmer-farrington.com/a-silent-career-killer/ A Silent Career Killer

Lack of curiosity is especially dangerous in a marketing department, where we depend on our team members’ curiosity to explore and keep up with evolving technologies.

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Little Sisters and Turtle Shells Taught Me How to Deal With Aggravation at Work

https://palmer-farrington.com/how-to-deal-with-aggravation-at-work/ Little Sisters and Turtle Shells Taught Me How to Deal With Aggravation at Work

It is very easy to get caught up in the moment at work. The day-to-day activities, deadlines, requests and “emergencies” can at times be overwhelming.

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Conducting a High-Performing Department

https://palmer-farrington.com/conducting-a-high-performing-department/ Conducting a High-Performing Department

How do we get high-performers to play together on the same team? Especially when they are truly some of the most talented in the industry – and they know it?

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No Goals? No Career.

https://palmer-farrington.com/no-goals-no-career/ No Goals? No Career.

If you don’t challenge yourself and improve those abilities, you end up limiting your career.

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I don’t care what you think; I just want to do what’s right.

https://palmer-farrington.com/i-want-to-do-whats-right/ I don’t care what you think; I just want to do what’s right.

Instead of worrying about what everyone else is thinking, what if we all approached our jobs with the sole concern of doing what is right?

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