JENNIFER PALMER FARRINGTON
BUILDING HIGH-PERFORMING MARKETING TEAMS TO DRIVE REVENUE
An award-winning marketing leader with a proven track record in building high-performing teams and creating profitable operations.
MARKETING is a melding of art and science: creativity executed through a disciplined process.
Creativity enables you to stand apart from your competitors. A disciplined process structures your marketing efforts to generate sales leads and revenue.
As a hands-on marketing executive, I have a proven track record of creating high-performing teams and profitable operations. I identify market opportunities and excel at engineering data-driven campaigns, that deliver exceptional results.
I am a visionary leader who inspires talented teams, encourages innovation, and works with C-level executives to deliver peace of mind, excellence, and transparency to marketing and sales programs.
I’ve served leading B2B organizations in industries such as: accounting, tax and advisory, management consulting, human resource consulting, compensation consulting, technology software and consulting, and financial services.
Every project has a story to tell. Here are a few examples of work performed over the past few years.
Helpful articles for marketers and senior executives to understand the marketing role and process.
https://palmer-farrington.com/2022-survey-of-todays-marketing-department/ Rethinking Marketing | 2022 Survey of Today’s Marketing Department
This survey offers key insights into how today’s marketing departments handle the current pressures facing the department, from changes due to the pandemic, and where the marketing budget and strategy currently stand.
https://palmer-farrington.com/marketing-as-a-small-firm/ Marketing As A Small Firm | Accounting & Finance Show Americas 2021
Marketing tech and trends: Discussing how to market a small firm
https://palmer-farrington.com/marketing-tech-and-trends/ Marketing Tech and Trends | Accounting & Finance Show Americas 2021
Marketing tech and trends: Discussing how to use marketing to create measurable revenue for your firm.
Jennifer Palmer Farrington leads YourMarketer LLC and is a seasoned marketing executive with over 20 years of marketing, consulting, new business development, and client management experience – from the initial creative concept to implementation and revenue stream.
She is a former award-winning Chief Marketing and Business Development Officer for the U.S. independent member public accounting & consulting firm, overseeing all marketing and business development functions, including the relaunch of their new global brand, and improving their overall Net Promoter® Score by 30 points in two years, and generating new business opportunities.
Jennifer brings both Big 4 and global experience to her clients. Prior experience includes Chief Marketing Officer for Buck Consultants, National and Regional Director of Marketing (Northeast) for Grant Thornton LLP, and Director of Marketing (Compensation Consulting) for PricewaterhouseCoopers. In each of these roles, she built visionary teams that delivered successful brand re-launches, increased sales, and engaged colleagues at all levels through educational webcast series and clear corporate communications.
Jennifer received her dual Bachelor of Arts degree in psychology and communications from Bethel College, Indiana. She received multiple Platinum and Gold awards from MarCom Creative and from the Association for Accounting Marketing.
WATCH: “Speaking volumes: How to create killer content and measure its success,” Ignite USA 2020, 27 May 2020.
LISTEN: “Winning new business through marketing mastery,” Accounting & Finance Forum in NYC. July 2019.
ARTICLE: “How to Create Killer Content.” B2B Marketing Blog, 5 February 2020.
READ: OnMarketing, a publication for professional services marketers