Buck Consultant’s Silicon Valley Conference

Dynamic Conference Experience

The Silicon Valley Conference, in its 7th year, was one of Buck’s largest annual events. In 2006, the conference was met with great anticipation following the introduction of the conference theme and identity. The “Future of Human Resources – Striking a New Balance” was spun into a lively series of animated invitations, printed brochures, conference materials and presentations that made a big impact with attendees. The strong agenda and speaker series drew more than 200 top HR decision makers, dazzling them with ways to find balance between employer and employee demands.

The agenda’s diverse sessions featured speakers from Buck, Cisco Systems, The Global Rewards Company, Equilar, Intel, Schwab Stock Plan Services, and Motorola to name a few. The keynotes speakers and authors of the New York Times bestseller Freakonomics, wrapped up the 7th annual event in grand style, making this one of the most well received conferences in Buck’s history.

We developed an identity for the conference that adopted a vintage circus theme, at once both rich and playful integrating with the theme of “Striking a New Balance.”

The printed pieces for this campaign carried the theme into every component. A save the date postcard – looking like an old playbill – was sent, while the speaker packets were hand made to perfection. The conference website was designed with a custom eCommerce feature for registration and payment online, with a fun animated introduction to kick off the website.

As part of the multimedia campaign, we sent several animated invitations to Buck’s clients and prospects. These invitations engaged the audience, and increased registration the day they were sent. The animation continued during the conference, with animated speaker backgrounds.

Check out this Animated Invitation

Attendee feedback on the conference:

“The sessions were good, the overall marketing/organization well above average.”

“This conference was excellent. Very happy to have attended, great selection of companies and expertise.”

“First class event, staff exceptionally warm and helpful.”

This case study was produced by Jennifer Farrington in her CMO position at Buck Consultants. Images and case study Copyright © by Buck Consultants, LLC. Used with permission. Further reproduction prohibited. All rights reserved.

New Brand Identity for a HR Consulting Firm