Communicating Gender Diversity
Helping Women Employees to “Be Visible”
The firm is focused on the development and retention of women leaders within the organization. One component of this is a program to highlight our existing women leaders at the firm by sharing their stories in an engaging video and website platform, called “Be Visible.”
To “Be Visible” is to step forward to lead and empower others. Each month a new leader is showcased with their personal career journey.
We use a variety of communication tools to distribute the video: an email goes out to all employees driving them to the website; it is featured in the break room TVs, the internal newsletter The Insider, and on the company intranet, InSite.
This storytelling method demonstrates to the staff that there is not one clear path to leadership, but many diverse paths, and they have great role models at the firm to seek advice.
This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright
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