Creating Compelling Video
WRITING VIDEO CAMPAIGNS TO CAPTURE COMPANY CULTURE
Video captures the imagination. It builds a web of understanding, block by block, creating a picture that allows the viewer to feel and obtain what the company stands for, works toward, and their culture embraces.
Over the past few years, we created videos to be used for advertising, social media, internal executive meetings and for employee morale. They reinforce the message that the leadership team wants to impart.
In my role I met with the executives to understand the direction they wish the firm to go and then crafted an overall theme that would allow the message to best be received and the creative team built a storyboard to support it.
This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright
©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.