Educational Consulting Firm
Rebranding & Marketing Services for Educational Consulting Firm
Projects
Challenge
This national consulting firm in the educational and healthcare space partnered with YourMarketer to transform its brand.
Solution
Together, we tackled their marketing requirements, spanning a new website, captivating collateral, eye-catching conference booths, effective public relations, engaging social media content, compelling articles, seamless internal and external communications, reliable RFP support, and effective Google advertising.
Outcome
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- New Website
- Engaging Social Media Posts
- Google Ads
- Annual Client Surveys
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Our objective was to seamlessly communicate the advantages of their services while emphasizing the impact of governmental regulation changes on their clients. Additionally, we provided valuable assistance with a client satisfaction survey and created an innovative program for client retention and expansion of services.
“
Timely communication with clients and employees is vital to our business operations. By partnering with YourMarketer, we ensure our key messages are delivered effectively while benefiting from a professionally designed website that highlights our services and caters specifically to our target market.
— Jason Ramey, Chief Executive Officer
Process Overview
01.
Conducted stakeholder interviews to align with business goals and user needs. Audited the existing website to identify gaps and improvement opportunities. Analyzed competitors for best practices. Gathered user insights via surveys and interviews to create detailed personas. Designed a clear site structure and low-fidelity wireframes for improved navigation. Developed interactive prototypes to test user flows and collect feedback.
02.
Conducted usability tests to identify improvements and enhance user experience. Designed a comprehensive system for visual consistency and created high-fidelity mockups for stakeholder approval. Held regular design reviews to refine solutions. Selected WordPress for scalability and content updates, implementing responsive design with HTML5, CSS3, and JavaScript. Ensured cross-browser compatibility through rigorous testing and optimized the site for performance with meta tags, keyword integration, and XML sitemaps for SEO. Enhanced site speed by optimizing images, code, and server configurations.
03.
Thorough testing was conducted to ensure all website features function flawlessly, providing a seamless user experience for Kellogg & Sovereign Consulting’s audience. The team was fully equipped with comprehensive CMS training, empowering them to efficiently manage and update the site. Additionally, ongoing support and maintenance services were put in place to keep the website secure, up-to-date, and optimized for performance.
