Global Consulting Firm
Social Media and Content Drive Results
Projects
Challenge
East West Associates, a rapidly growing national consulting firm specializing in global manufacturing and supply chains in China, Southeast Asia, Mexico, and Central Eastern Europe, partnered with YourMarketer to meet their diverse marketing needs.
Solution
As part of our collaboration, we recognized the need for an easily updatable website with seamless navigation. To enhance their service offerings, we went above and beyond by creating captivating videos, compelling case studies, insightful articles, and informative webinars.
Outcome
-
-
- New Website
- Engaging Social Media Posts
- Fresh Monthly Google Ads
- Timely Articles and Content
-
To attract new prospects and expand their reach, we leveraged the power of social media posts accompanied by targeted Google advertising and Social Media advertising, driving more viewers to their engaging monthly webinars. Furthermore, our expert team vigorously manages social media platforms, crafts thought-provoking articles, and designs captivating marketing collateral that effectively demonstrates the return on investment (ROI) we deliver for our valued clients.
“
Social media and an updated website transform the way we engage with clients and prospects. By streamlining communication channels, we foster deeper connections, deliver service messages with greater clarity, and enhance our client engagement.
— Alex Bryant, President
Process Overview
01.
Gathered all content materials, structured new website layout, determined platforms for CMS management and web hosting. Organized and tagged all past webinars for easy search.
02.
Designed main template pages for website, populated and moved content over into the new CMS platform. Tagged all content for SEO and implemented Google Analytics.
03.
Tested new site for broken links, went live once completed. Launched email newsletter to clients and prospects on the new website, highlighting the past webinars they could watch on-demand. Increased sign-ups from target audience to the webinars by 40% in the first three months.
