Social Media for Professional Service Firms

Creating Engaging Social Media Campaigns to Drive Brand Awareness

“Social media for an accounting firm? It can’t be done well. It is boring. No one will engage with the posts.”

Those were some popular thoughts among marketers in the professional services industries just a few years ago. We took it as a challenge to prove them wrong.

A marketing associate on our team showed potential in the social media space and I encouraged her to try new and creative ways to push our firm’s brand into the marketplace to gain awareness. Fast-forward a few years later and she is now our digital marketing manager and has increased our firm’s social profile 1000x. We created several “hashtag campaigns” to allow our audience to get to know us as individuals at the firm and to show a sense of humor during busy season.

The following examples demonstrate the power of social media and the fact that it can and will help any subject come to life!

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This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.