Direct Mail Promotional Lead-In
“Let’s Have Coffee” Direct Marketing Campaign
Taking the concept that busy executives barely have time to read their emails, much less schedule times for a meeting, we sent a direct mail piece containing premium coffee, a mug and biscotti along with a note asking them to meet for coffee.
The simplicity of the package is in line with the straight-forward messaging. A clean uncluttered box, with only one simple message on the handwritten note conveys usefulness, brevity and thoughtfulness all in one shot.
The campaign was concluded with follow up calls made to schedule the coffee meetings. Results of the campaign included over 40 meetings with Chief Financial Officers and several opportunities.
This case study was produced by Jennifer Farrington in her Dirrector of Regional Marketing at Grant Thornton LLP.