Women’s Networking Wine Tasting Event

Women’s Networking Wine Tasting Event

Women’s Networking Wine Tasting Event

Journey Around the World of Women Winemakers

Networking is more critical than ever.  The Metro New York office’s Women at Grant Thornton’s group hosted a networking event featuring wines from around the world created by women winemakers.

This complimentary event brought together over 200 women executives in the elegant ballroom of The Roosevelt Hotel to enjoy wines from California, Spain and Italy that were created by women winemakers.  The evening culminated with a raffle giveaway of a wine basket and a wine tasting tour on Long Island for two lucky winners, whose business cards were collected at the door.

In a room filled with everyone from company CEOs to a past Olympic medalist, the event was a testament to women who are the epitome of success despite the challenges they face in their individual careers.

Results included over 10 new opportunities at $2 Million.

Womens Wine Tasting Event

This case study was produced by Jennifer Farrington in her Dirrector of Regional Marketing at Grant Thornton LLP.

Buck Consultants Silicon Valley Conference

Buck Consultants Silicon Valley Conference

Buck Consultant’s Silicon Valley Conference

Dynamic Conference Experience

The Silicon Valley Conference, in its 7th year, was one of Buck’s largest annual events. In 2006, the conference was met with great anticipation following the introduction of the conference theme and identity. The “Future of Human Resources – Striking a New Balance” was spun into a lively series of animated invitations, printed brochures, conference materials and presentations that made a big impact with attendees. The strong agenda and speaker series drew more than 200 top HR decision makers, dazzling them with ways to find balance between employer and employee demands.

The agenda’s diverse sessions featured speakers from Buck, Cisco Systems, The Global Rewards Company, Equilar, Intel, Schwab Stock Plan Services, and Motorola to name a few. The keynotes speakers and authors of the New York Times bestseller Freakonomics, wrapped up the 7th annual event in grand style, making this one of the most well received conferences in Buck’s history.


We developed an identity for the conference that adopted a vintage circus theme, at once both rich and playful integrating with the theme of “Striking a New Balance.”

The printed pieces for this campaign carried the theme into every component. A save the date postcard – looking like an old playbill – was sent, while the speaker packets were hand made to perfection. The conference website was designed with a custom eCommerce feature for registration and payment online, with a fun animated introduction to kick off the website.

As part of the multimedia campaign, we sent several animated invitations to Buck’s clients and prospects. These invitations engaged the audience, and increased registration the day they were sent. The animation continued during the conference, with animated speaker backgrounds.

Check out this Animated Invitation


Attendee feedback on the conference:

“The sessions were good, the overall marketing/organization well above average.”

“This conference was excellent. Very happy to have attended, great selection of companies and expertise.”

“First class event, staff exceptionally warm and helpful.”

Buck Consultants Rebranded Website

This case study was produced by Jennifer Farrington in her CMO position at Buck Consultants. Images and case study Copyright © by Buck Consultants, LLC. Used with permission. Further reproduction prohibited. All rights reserved.

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