Integrated Fast Growth Marketing Campaign
Fast Growth Requires Fast Answers
Fast-growing companies face specific challenges in the marketplace. As a firm, we decided to focus on the needs, challenges and strategies that fast-companies require to sustain their growth. We created a fully-integrated marketing campaign that included multiple touch-point activities with natural follow-up actions for our sales team to set meetings.
The campaign included: emails, a micro-website, topic polls, downloadable PDF flysheets, webcasts, a survey, videos, ads in INC Magazine, a premium mailer and follow up telemarketing.
This campaign focused on 200 companies, and resulted in 12 meetings with opportunities closing at $1.5 in revenue.
This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright
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