Integrated Growth Marketing Campaign

Integrated Growth Marketing Campaign

Integrated Fast Growth Marketing Campaign

Fast Growth Requires Fast Answers

Fast-growing companies face specific challenges in the marketplace.  As a firm, we decided to focus on the needs, challenges and strategies that fast-companies require to sustain their growth. We created a fully-integrated marketing campaign that included multiple touch-point activities with natural follow-up actions for our sales team to set meetings.

The campaign included: emails, a micro-website, topic polls, downloadable PDF flysheets, webcasts, a survey, videos, ads in INC Magazine, a premium mailer and follow up telemarketing.

This campaign focused on 200 companies, and resulted in 12 meetings with opportunities closing at $1.5 in revenue.

Mazars GrowthNotes
Mazras Ledger Home<br />

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.

Quality Content Platform, Consistently Delivered

Quality Content Platform, Consistently Delivered

Quality Content Platform, Consistently Delivered

Defining the Firm as Thought Leaders in the Marketplace

The Mazars Ledger is the firm’s flagship content media publication, discussing current accounting, tax and consulting issues written by our professionals, and positions our firm as leading industry thought leaders.

The Ledger captures all service and industry articles, alerts, webcasts, podcasts, case studies, surveys and videos that were produced over an eight-week time-period into an attractive online and in a printed magazine format.

Issue: Inconsistent issuing of industry publications.

Solution:  Create a content delivery system that captures all service and industry articles, alerts, case studies, webcasts, podcasts, surveys and videos for our clients and prospects for that period of time. A printed magazine bi-monthly captures it all in addition to an email newsletter that goes out to all contacts.

Result: An engaging high-quality content system and magazine that is consistently delivered to our market.

Our articles and publications are optimized for the web and pushed out using email and social media from the firm’s account and from employees that serve as brand ambassadors.

This increased traffic to the website by 1000% the first year, and continues to provide leads directly to the industries that are providing the content.

Mazras Ledger Home<br />
Mazras Ledger Home<br />
Mazras Ledger Home<br />

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.

Multi-Release Campaign for Key Survey

Multi-Release Campaign for Key Survey

Multi-Release Campaign for Key Survey

Power of Public Relations Drive Survey Interest

Presidio Pay Advisors, headquartered in San Francisco, conducts independent research looking at trends and practices in the compensation field for companies in specific industries.  Presidio Pay needed a system to distribute their timely surveys, track responses, and garner media interest.

PPMarkCampPalmer-Farrington created a marketing campaign to build awareness of Presidio Pay’s surveys that included building up their target market mailing list, developing a trackable email campaign, and distributing press releases to industry reporters.

The result?  Presidio received information on who opened, clicked and downloaded their surveys, allowing them to follow up with the individuals for new sales opportunities.  Their press releases continue to attract interest – their most recent release had nearly 2000 downloads and over 200,000 headline impressions across the internet.  Now additional prospects are coming to them and are backfilling their sales pipeline, allowing Presidio Pay to add staff to meet the rising demand for their services.

Buck Consultants Global View Magazine
HR Consulting Firm Global Magazine

HR Consulting Firm Global Magazine

HR Consulting Firm Global Magazine

Creating a Global Magazine to Showcase an International Workforce

As globalization becomes a greater factor in the employment market, Buck’s Global View magazine is an increasingly important publication for employers. With its new, vibrant format, Global View continues to tackle issues that help employers facing increasingly competitive employment conditions, and keep them abreast of ever-changing laws and regulations that affect their global workforce.

Buck Consultants Global View Magazine

This case study was produced by Jennifer Farrington in her CMO position at Buck Consultants. Images and case study Copyright © by Buck Consultants, LLC. Used with permission. Further reproduction prohibited. All rights reserved.

New Brand Identity for a HR Consulting Firm

HR Consulting Rebranding Marketing Collateral

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Buck Consultants Website

HR Consulting Firm Rebranded Corporate Website

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Buck Consultants Main Capabilities Brochure

HR Consulting Firm General Capabilities Brochure

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HR Consulting Firm Rebranding Marketing Collateral

HR Consulting Firm Rebranding Marketing Collateral

HR Consulting Rebranding Marketing Collateral

Creating Service Line Materials With Case Studies

In order to communicate the details of their services in line with the new brand identity, we completely designed, wrote and printed Line of Business brochures and collateral pieces. Each brochure provides information on the individual services with each Line of Business, while keeping with the new image of Buck. We included case studies for each service to highlight how we assisted with the improvement of our client’s challenge. Additional Information Sheets and Hot Topic Flyers provide in-depth details on particular products and services.

Buck Consultants Global View Magazine
Buck Consultants Global View Magazine

This case study was produced by Jennifer Farrington in her CMO position at Buck Consultants. Images and case study Copyright © by Buck Consultants, LLC. Used with permission. Further reproduction prohibited. All rights reserved.

New Brand Identity for a HR Consulting Firm

HR Consulting Firm Global Magazine

View Project
Buck Consultants Website

HR Consulting Firm Rebranded Corporate Website

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Buck Consultants Main Capabilities Brochure

HR Consulting Firm General Capabilities Brochure

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HR Consulting Firm Rebranded Corporate Website

HR Consulting Firm Rebranded Corporate Website

HR Consulting Rebranded Corporate Website

Creating a Corporate Website With Simple Navigation

One of the cornerstones of Buck’s new brand identity was the launch of the new corporate buckconsultants.com website. We gave it a new look and feel consistent with the capabilities brochure, and designed the architecture of the site to make it easy to navigate. Information about their services, events, and the company are at the public’s fingertips. The new website also reflects Buck’s commitment to thought leadership by making a wealth of relevant, topical publications and information available to the public.

Buck Consultants Rebranded Website
Buck Consultants Rebranded Website

This case study was produced by Jennifer Farrington in her CMO position at Buck Consultants. Images and case study Copyright © by Buck Consultants, LLC. Used with permission. Further reproduction prohibited. All rights reserved.

New Brand Identity for a HR Consulting Firm

HR Consulting Firm Global Magazine

View Project

HR Consulting Rebranding Marketing Collateral

View Project
Buck Consultants Main Capabilities Brochure

HR Consulting Firm General Capabilities Brochure

View Project