Multi-Release Campaign for Key Survey
Power of Public Relations Drive Survey Interest
Presidio Pay Advisors, headquartered in San Francisco, conducts independent research looking at trends and practices in the compensation field for companies in specific industries. Presidio Pay needed a system to distribute their timely surveys, track responses, and garner media interest.
Palmer-Farrington created a marketing campaign to build awareness of Presidio Pay’s surveys that included building up their target market mailing list, developing a trackable email campaign, and distributing press releases to industry reporters.
The result? Presidio received information on who opened, clicked and downloaded their surveys, allowing them to follow up with the individuals for new sales opportunities. Their press releases continue to attract interest – their most recent release had nearly 2000 downloads and over 200,000 headline impressions across the internet. Now additional prospects are coming to them and are backfilling their sales pipeline, allowing Presidio Pay to add staff to meet the rising demand for their services.