Captivating Advertising Campaign

Exactly Right – For Our Clients, For Our Employees, For Our Communities 

At WeiserMazars, we needed an advertising campaign that captured the attention of busy C-suite executives and engaged their imagination. Utilizing our tagline, “Exactly Right,” we looked to nature for examples where circumstances must be “Exactly Right” to exist and found captivating images to convey it. This unique campaign utilized a mix of advertising mediums, such as print, radio, elevator ads and online video.

We won 1^st Place in the 2013 Association for Accounting Marketing Awards for best advertising campaign! Each year we continue to bring fresh ads to the campaign into new markets, publications and mediums as our footprint expands across the U.S.

Enjoy our past year’s ads.

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.