Rebranding for Educational & Healthcare Consulting Firm

Rebranding for Educational & Healthcare Consulting Firm

Educational Consulting Firm

Rebranding & Marketing Services for Educational Consulting Firm

Projects

Challenge

This national consulting firm in the educational and healthcare space partnered with YourMarketer to transform its brand.

Solution

Together, we tackled their marketing requirements, spanning a new website, captivating collateral, eye-catching conference booths, effective public relations, engaging social media content, compelling articles, seamless internal and external communications, reliable RFP support, and effective Google advertising.

Outcome

      • New Website
      • Engaging Social Media Posts
      • Google Ads
      • Annual Client Surveys

Our objective was to seamlessly communicate the advantages of their services while emphasizing the impact of governmental regulation changes on their clients. Additionally, we provided valuable assistance with a client satisfaction survey and created an innovative program for client retention and expansion of services.

“

Timely communication with clients and employees is vital to our business operations. By partnering with YourMarketer, we ensure our key messages are delivered effectively while benefiting from a professionally designed website that highlights our services and caters specifically to our target market.

— Jason Ramey, Chief Executive Officer

Process Overview

01.

Conducted stakeholder interviews to align with business goals and user needs. Audited the existing website to identify gaps and improvement opportunities. Analyzed competitors for best practices. Gathered user insights via surveys and interviews to create detailed personas. Designed a clear site structure and low-fidelity wireframes for improved navigation. Developed interactive prototypes to test user flows and collect feedback.

02.

Conducted usability tests to identify improvements and enhance user experience. Designed a comprehensive system for visual consistency and created high-fidelity mockups for stakeholder approval. Held regular design reviews to refine solutions. Selected WordPress for scalability and content updates, implementing responsive design with HTML5, CSS3, and JavaScript. Ensured cross-browser compatibility through rigorous testing and optimized the site for performance with meta tags, keyword integration, and XML sitemaps for SEO. Enhanced site speed by optimizing images, code, and server configurations.

03.

Thorough testing was conducted to ensure all website features function flawlessly, providing a seamless user experience for Kellogg & Sovereign Consulting’s audience. The team was fully equipped with comprehensive CMS training, empowering them to efficiently manage and update the site. Additionally, ongoing support and maintenance services were put in place to keep the website secure, up-to-date, and optimized for performance.

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Elevating New Client Acquisition with Comprehensive Branding and Social Media Expertise

Elevating New Client Acquisition with Comprehensive Branding and Social Media Expertise

Elevating New Client Acquisition with Comprehensive Branding and Social Media Expertise

Revamping Success by Impacting Marketing for an Accounting Firm’s Client Acquisition

YourMarketer’s collaboration with a local accounting firm has resulted in an innovative approach to gaining new clients.

With our expertise in branding, we have developed a captivating new brand including a distinctive logo, compelling messaging, and a stunning website. Moreover, we take charge of managing all weekly social media posts, and actively engaging with potential clients to ensure effective client acquisition.

This case study was produced by Jennifer Farrington in her Marketing Consultant role at YourMarketer LLC. Images and tagline Copyright ©by YourMarketerLLC. Further reproduction prohibited. All rights reserved.

Accelerating Business Success for CPA Firms with Comprehensive Marketing Solutions

Accelerating Business Success for CPA Firms with Comprehensive Marketing Solutions

Accelerating Business Success for CPA Firms with Comprehensive Marketing Solutions

Accelerating Growth for Small and Midsized CPA Firms with Tailored Marketing Solutions

YourMarketer is proud to have partnered with an innovative online marketplace company, dedicated to empowering small and midsized CPA Firms. Our dynamic range of services enabled us to successfully launch this new venture.

Through strategic public relations, impactful social media campaigns, targeted Google advertising, in-depth research, personalized prospecting emails, and persuasive business development calls, we’ve propelled numerous firms to join this groundbreaking platform. Additionally, our engaging and informative branded how-to videos serve as a valuable resource for everyone involved.

To date we have several firms going through due diligence for mergers and acquisition.

This case study was produced by Jennifer Farrington in her Marketing Consultant role at YourMarketer LLC. Images and tagline Copyright ©by YourMarketerLLC. Further reproduction prohibited. All rights reserved.

Creating Compelling Video

Creating Compelling Video

Creating Compelling Video

WRITING VIDEO CAMPAIGNS TO CAPTURE COMPANY CULTURE

Video captures the imagination. It builds a web of understanding, block by block, creating a picture that allows the viewer to feel and obtain what the company stands for, works toward, and their culture embraces.

Over the past few years, we created videos to be used for advertising, social media, internal executive meetings and for employee morale. They reinforce the message that the leadership team wants to impart.

In my role I met with the executives to understand the direction they wish the firm to go and then crafted an overall theme that would allow the message to best be received and the creative team built a storyboard to support it.

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.

Rebranding to a Globally Recognized Name

Rebranding to a Globally Recognized Name

Rebranding to a Globally Recognized Name

TEASING FACTS TO CAPTURE INTEREST

Question: How can we make sure we get the biggest push for our brand when changing our name in the US?
Answer: Implement a comprehensive advertising and public relations plan.

Business owners had little awareness of WeiserMazars and Mazars nationally in the US and we needed to get their attention when we changed our name at the start of 2017.

We created a comprehensive advertising campaign and public relations strategy to raise brand awareness and to get them to visit our website.

The campaign theme “Who is Mazars,” centers on a sense of mystery, and teases the marketplace with a few facts about Mazars and how the firm has the knowledge to help your company achieve your business goals.

Who is Mazars Pandora Ad

With the rise of digital radio and the ability to target to specific demographics, we ran Pandora radio ads targeting different audience types; such as new recruits to experienced hires.

The ads drive the audience to a landing page where we answer the question, “Who is Mazars” with “We Are Mazars.” We showcase four industries and their leaders, with studies and articles.

The landing page allows us to capture the overall effectiveness of the campaign by understanding the number of clicks the landing page receives, as well as the number of individuals that complete the contact form.

Our public relations firm proceeded to set up a series of interviews with major publications and coincided articles we had authored to be published with our name roll-out.

Additionally, social media campaigns launched at the same time as the ad campaign playing around the theme of We Are Mazars.

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.

Captivating Advertising Campaigns

Captivating Advertising Campaigns

Captivating Advertising Campaign

Exactly Right – For Our Clients, For Our Employees, For Our Communities 

At WeiserMazars, we needed an advertising campaign that captured the attention of busy C-suite executives and engaged their imagination. Utilizing our tagline, “Exactly Right,” we looked to nature for examples where circumstances must be “Exactly Right” to exist and found captivating images to convey it. This unique campaign utilized a mix of advertising mediums, such as print, radio, elevator ads and online video.

We won 1st Place in the 2013 Association for Accounting Marketing Awards for best advertising campaign! Each year we continue to bring fresh ads to the campaign into new markets, publications and mediums as our footprint expands across the U.S.

Enjoy our past year’s ads.

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.