Accelerating Business Success for CPA Firms with Comprehensive Marketing Solutions

Accelerating Business Success for CPA Firms with Comprehensive Marketing Solutions

Accelerating Business Success for CPA Firms with Comprehensive Marketing Solutions

Accelerating Growth for Small and Midsized CPA Firms with Tailored Marketing Solutions

YourMarketer is proud to have partnered with an innovative online marketplace company, dedicated to empowering small and midsized CPA Firms. Our dynamic range of services enabled us to successfully launch this new venture.

Through strategic public relations, impactful social media campaigns, targeted Google advertising, in-depth research, personalized prospecting emails, and persuasive business development calls, we’ve propelled numerous firms to join this groundbreaking platform. Additionally, our engaging and informative branded how-to videos serve as a valuable resource for everyone involved.

To date we have several firms going through due diligence for mergers and acquisition.

This case study was produced by Jennifer Farrington in her Marketing Consultant role at YourMarketer LLC. Images and tagline Copyright ©by YourMarketerLLC. Further reproduction prohibited. All rights reserved.

Elevating National Tax Accounting Firm’s Marketing

Elevating National Tax Accounting Firm’s Marketing

Elevating National Tax Accounting Firm’s Marketing

Elevating Growth through Seamless Marketing Solutions

YourMarketer, a trusted partner, was brought on board to revolutionize the marketing efforts of a growing national tax accounting firm. Through a comprehensive rebranding approach, we revamped the logo and messaging and designed an impactful website aimed at generating new leads effortlessly.

Our dedicated team also takes charge of crafting captivating weekly social media posts, insightful monthly newsletters, compelling outreach emails, and conducting persuasive sales calls to facilitate seamless meeting arrangements.

This case study was produced by Jennifer Farrington in her Marketing Consultant role at YourMarketer LLC. Images and tagline Copyright ©by YourMarketerLLC. Further reproduction prohibited. All rights reserved.

Integrated Growth Marketing Campaign

Integrated Growth Marketing Campaign

Integrated Fast Growth Marketing Campaign

Fast Growth Requires Fast Answers

Fast-growing companies face specific challenges in the marketplace.  As a firm, we decided to focus on the needs, challenges and strategies that fast-companies require to sustain their growth. We created a fully-integrated marketing campaign that included multiple touch-point activities with natural follow-up actions for our sales team to set meetings.

The campaign included: emails, a micro-website, topic polls, downloadable PDF flysheets, webcasts, a survey, videos, ads in INC Magazine, a premium mailer and follow up telemarketing.

This campaign focused on 200 companies, and resulted in 12 meetings with opportunities closing at $1.5 in revenue.

Mazars GrowthNotes
Mazras Ledger Home<br />

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.

Direct Mail First Aid Campaign

Direct Mail First Aid Campaign

First Aid Direct Mail Campaign

“First Aid Kit” Direct Marketing Campaign

First Aid Kit is an interactive direct marketing campaign piece designed to entice decision-makers to explore its contents and message. The front cover instructs the recipient to “Open in case of accounting injuries.”

As companies neared their fiscal year-end, questions arose around the quality of service provided by their accounting firms — sometimes leaving them feeling “battered and bruised.”

The First Aid Kit and its contents convey the message that Grant Thornton can provide quality service to relieve these “accounting injuries.” The message carries through to the inside cover and an enclosed bi-fold postcard. Results included 43 meetings with targeted Chief Financial Officers, 6 RFP opportunities, and 3 new engagements.

First Aid Direct Mail Campaign
First Aid Direct Mail Campaign

This case study was produced by Jennifer Farrington in her Dirrector of Regional Marketing at Grant Thornton LLP.

Personalized Boxing Direct Mail Campaign

Personalized Boxing Direct Mail Campaign

Personalized Boxing Direct Mail Campaign

Are You Getting the Right Combination of Advice and New Ideas?

Marketing technology makes it easier to grab the attention of a target audience using personalized emails, printed materials and landing pages, or pURLs.  We creatively utilized this technology and the sport of boxing to do a multi-phased campaign of three messages over four months to specific targets in the Northeast region.  These messages were delivered using personalized email, postcard and landing page with thought leadership pieces posted.

Personalization included:

    • Target’s name and their company’s name on the email, postcard and landing page
    • Target’s name used as part of the URL address (www.jenniferfarrington@mygtsite.com)
    • Company’s industry information, case study and quality scores

This campaign was then tracked for responses and generated over $1 million in new sales.

Direct Mail Boxing Emails
Boxing Direct Landing Page
Boxing Landing Page

This case study was produced by Jennifer Farrington in her Dirrector of Regional Marketing at Grant Thornton LLP.

Direct Mail Promotional Lead-In

Direct Mail Promotional Lead-In

Direct Mail Promotional Lead-In

“Let’s Have Coffee” Direct Marketing Campaign

Taking the concept that busy executives barely have time to read their emails, much less schedule times for a meeting, we sent a direct mail piece containing premium coffee, a mug and biscotti along with a note asking them to meet for coffee.

Coffee_campaignThe simplicity of the package is in line with the straight-forward messaging. A clean uncluttered box, with only one simple message on the handwritten note conveys usefulness, brevity and thoughtfulness all in one shot.

The campaign was concluded with follow up calls made to schedule the coffee meetings. Results of the campaign included over 40 meetings with Chief Financial Officers and several opportunities.

This case study was produced by Jennifer Farrington in her Dirrector of Regional Marketing at Grant Thornton LLP.