Rebranding for Educational & Healthcare Consulting Firm

Rebranding for Educational & Healthcare Consulting Firm

Educational Consulting Firm

Rebranding & Marketing Services for Educational Consulting Firm

Projects

Challenge

This national consulting firm in the educational and healthcare space partnered with YourMarketer to transform its brand.

Solution

Together, we tackled their marketing requirements, spanning a new website, captivating collateral, eye-catching conference booths, effective public relations, engaging social media content, compelling articles, seamless internal and external communications, reliable RFP support, and effective Google advertising.

Outcome

      • New Website
      • Engaging Social Media Posts
      • Google Ads
      • Annual Client Surveys

Our objective was to seamlessly communicate the advantages of their services while emphasizing the impact of governmental regulation changes on their clients. Additionally, we provided valuable assistance with a client satisfaction survey and created an innovative program for client retention and expansion of services.

“

Timely communication with clients and employees is vital to our business operations. By partnering with YourMarketer, we ensure our key messages are delivered effectively while benefiting from a professionally designed website that highlights our services and caters specifically to our target market.

— Jason Ramey, Chief Executive Officer

Process Overview

01.

Conducted stakeholder interviews to align with business goals and user needs. Audited the existing website to identify gaps and improvement opportunities. Analyzed competitors for best practices. Gathered user insights via surveys and interviews to create detailed personas. Designed a clear site structure and low-fidelity wireframes for improved navigation. Developed interactive prototypes to test user flows and collect feedback.

02.

Conducted usability tests to identify improvements and enhance user experience. Designed a comprehensive system for visual consistency and created high-fidelity mockups for stakeholder approval. Held regular design reviews to refine solutions. Selected WordPress for scalability and content updates, implementing responsive design with HTML5, CSS3, and JavaScript. Ensured cross-browser compatibility through rigorous testing and optimized the site for performance with meta tags, keyword integration, and XML sitemaps for SEO. Enhanced site speed by optimizing images, code, and server configurations.

03.

Thorough testing was conducted to ensure all website features function flawlessly, providing a seamless user experience for Kellogg & Sovereign Consulting’s audience. The team was fully equipped with comprehensive CMS training, empowering them to efficiently manage and update the site. Additionally, ongoing support and maintenance services were put in place to keep the website secure, up-to-date, and optimized for performance.

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Social Media and Content Drive Results

Social Media and Content Drive Results

Global Consulting Firm

Social Media and Content Drive Results

Projects

Challenge

East West Associates, a rapidly growing national consulting firm specializing in global manufacturing and supply chains in China, Southeast Asia, Mexico, and Central Eastern Europe, partnered with YourMarketer to meet their diverse marketing needs.

Solution

As part of our collaboration, we recognized the need for an easily updatable website with seamless navigation. To enhance their service offerings, we went above and beyond by creating captivating videos, compelling case studies, insightful articles, and informative webinars.

Outcome

      • New Website
      • Engaging Social Media Posts
      • Fresh Monthly Google Ads
      • Timely Articles and Content

To attract new prospects and expand their reach, we leveraged the power of social media posts accompanied by targeted Google advertising and Social Media advertising, driving more viewers to their engaging monthly webinars. Furthermore, our expert team vigorously manages social media platforms, crafts thought-provoking articles, and designs captivating marketing collateral that effectively demonstrates the return on investment (ROI) we deliver for our valued clients.

“

Social media and an updated website transform the way we engage with clients and prospects. By streamlining communication channels, we foster deeper connections, deliver service messages with greater clarity, and enhance our client engagement.

— Alex Bryant, President

Process Overview

01.

Gathered all content materials, structured new website layout, determined platforms for CMS management and web hosting. Organized and tagged all past webinars for easy search.

02.

Designed main template pages for website, populated and moved content over into the new CMS platform. Tagged all content for SEO and implemented Google Analytics.

03.

Tested new site for broken links, went live once completed. Launched email newsletter to clients and prospects on the new website, highlighting the past webinars they could watch on-demand. Increased sign-ups from target audience to the webinars by 40% in the first three months.

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Elevating New Client Acquisition with Comprehensive Branding and Social Media Expertise

Elevating New Client Acquisition with Comprehensive Branding and Social Media Expertise

Elevating New Client Acquisition with Comprehensive Branding and Social Media Expertise

Revamping Success by Impacting Marketing for an Accounting Firm’s Client Acquisition

YourMarketer’s collaboration with a local accounting firm has resulted in an innovative approach to gaining new clients.

With our expertise in branding, we have developed a captivating new brand including a distinctive logo, compelling messaging, and a stunning website. Moreover, we take charge of managing all weekly social media posts, and actively engaging with potential clients to ensure effective client acquisition.

This case study was produced by Jennifer Farrington in her Marketing Consultant role at YourMarketer LLC. Images and tagline Copyright ©by YourMarketerLLC. Further reproduction prohibited. All rights reserved.

Accelerating Business Success for CPA Firms with Comprehensive Marketing Solutions

Accelerating Business Success for CPA Firms with Comprehensive Marketing Solutions

Accelerating Business Success for CPA Firms with Comprehensive Marketing Solutions

Accelerating Growth for Small and Midsized CPA Firms with Tailored Marketing Solutions

YourMarketer is proud to have partnered with an innovative online marketplace company, dedicated to empowering small and midsized CPA Firms. Our dynamic range of services enabled us to successfully launch this new venture.

Through strategic public relations, impactful social media campaigns, targeted Google advertising, in-depth research, personalized prospecting emails, and persuasive business development calls, we’ve propelled numerous firms to join this groundbreaking platform. Additionally, our engaging and informative branded how-to videos serve as a valuable resource for everyone involved.

To date we have several firms going through due diligence for mergers and acquisition.

This case study was produced by Jennifer Farrington in her Marketing Consultant role at YourMarketer LLC. Images and tagline Copyright ©by YourMarketerLLC. Further reproduction prohibited. All rights reserved.

Elevating National Tax Accounting Firm’s Marketing

Elevating National Tax Accounting Firm’s Marketing

Elevating National Tax Accounting Firm’s Marketing

Elevating Growth through Seamless Marketing Solutions

YourMarketer, a trusted partner, was brought on board to revolutionize the marketing efforts of a growing national tax accounting firm. Through a comprehensive rebranding approach, we revamped the logo and messaging and designed an impactful website aimed at generating new leads effortlessly.

Our dedicated team also takes charge of crafting captivating weekly social media posts, insightful monthly newsletters, compelling outreach emails, and conducting persuasive sales calls to facilitate seamless meeting arrangements.

This case study was produced by Jennifer Farrington in her Marketing Consultant role at YourMarketer LLC. Images and tagline Copyright ©by YourMarketerLLC. Further reproduction prohibited. All rights reserved.

Creating Compelling Video

Creating Compelling Video

Creating Compelling Video

WRITING VIDEO CAMPAIGNS TO CAPTURE COMPANY CULTURE

Video captures the imagination. It builds a web of understanding, block by block, creating a picture that allows the viewer to feel and obtain what the company stands for, works toward, and their culture embraces.

Over the past few years, we created videos to be used for advertising, social media, internal executive meetings and for employee morale. They reinforce the message that the leadership team wants to impart.

In my role I met with the executives to understand the direction they wish the firm to go and then crafted an overall theme that would allow the message to best be received and the creative team built a storyboard to support it.

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.