Integrated Growth Marketing Campaign

Integrated Growth Marketing Campaign

Integrated Fast Growth Marketing Campaign

Fast Growth Requires Fast Answers

Fast-growing companies face specific challenges in the marketplace.  As a firm, we decided to focus on the needs, challenges and strategies that fast-companies require to sustain their growth. We created a fully-integrated marketing campaign that included multiple touch-point activities with natural follow-up actions for our sales team to set meetings.

The campaign included: emails, a micro-website, topic polls, downloadable PDF flysheets, webcasts, a survey, videos, ads in INC Magazine, a premium mailer and follow up telemarketing.

This campaign focused on 200 companies, and resulted in 12 meetings with opportunities closing at $1.5 in revenue.

Mazars GrowthNotes
Mazras Ledger Home<br />

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.

Quality Content Platform, Consistently Delivered

Quality Content Platform, Consistently Delivered

Quality Content Platform, Consistently Delivered

Defining the Firm as Thought Leaders in the Marketplace

The Mazars Ledger is the firm’s flagship content media publication, discussing current accounting, tax and consulting issues written by our professionals, and positions our firm as leading industry thought leaders.

The Ledger captures all service and industry articles, alerts, webcasts, podcasts, case studies, surveys and videos that were produced over an eight-week time-period into an attractive online and in a printed magazine format.

Issue: Inconsistent issuing of industry publications.

Solution:  Create a content delivery system that captures all service and industry articles, alerts, case studies, webcasts, podcasts, surveys and videos for our clients and prospects for that period of time. A printed magazine bi-monthly captures it all in addition to an email newsletter that goes out to all contacts.

Result: An engaging high-quality content system and magazine that is consistently delivered to our market.

Our articles and publications are optimized for the web and pushed out using email and social media from the firm’s account and from employees that serve as brand ambassadors.

This increased traffic to the website by 1000% the first year, and continues to provide leads directly to the industries that are providing the content.

Mazras Ledger Home<br />
Mazras Ledger Home<br />
Mazras Ledger Home<br />

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.

Captivating Advertising Campaigns

Captivating Advertising Campaigns

Captivating Advertising Campaign

Exactly Right – For Our Clients, For Our Employees, For Our Communities 

At WeiserMazars, we needed an advertising campaign that captured the attention of busy C-suite executives and engaged their imagination. Utilizing our tagline, “Exactly Right,” we looked to nature for examples where circumstances must be “Exactly Right” to exist and found captivating images to convey it. This unique campaign utilized a mix of advertising mediums, such as print, radio, elevator ads and online video.

We won 1st Place in the 2013 Association for Accounting Marketing Awards for best advertising campaign! Each year we continue to bring fresh ads to the campaign into new markets, publications and mediums as our footprint expands across the U.S.

Enjoy our past year’s ads.

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.

Direct Mail First Aid Campaign

Direct Mail First Aid Campaign

First Aid Direct Mail Campaign

“First Aid Kit” Direct Marketing Campaign

First Aid Kit is an interactive direct marketing campaign piece designed to entice decision-makers to explore its contents and message. The front cover instructs the recipient to “Open in case of accounting injuries.”

As companies neared their fiscal year-end, questions arose around the quality of service provided by their accounting firms — sometimes leaving them feeling “battered and bruised.”

The First Aid Kit and its contents convey the message that Grant Thornton can provide quality service to relieve these “accounting injuries.” The message carries through to the inside cover and an enclosed bi-fold postcard. Results included 43 meetings with targeted Chief Financial Officers, 6 RFP opportunities, and 3 new engagements.

First Aid Direct Mail Campaign
First Aid Direct Mail Campaign

This case study was produced by Jennifer Farrington in her Dirrector of Regional Marketing at Grant Thornton LLP.

Personalized Boxing Direct Mail Campaign

Personalized Boxing Direct Mail Campaign

Personalized Boxing Direct Mail Campaign

Are You Getting the Right Combination of Advice and New Ideas?

Marketing technology makes it easier to grab the attention of a target audience using personalized emails, printed materials and landing pages, or pURLs.  We creatively utilized this technology and the sport of boxing to do a multi-phased campaign of three messages over four months to specific targets in the Northeast region.  These messages were delivered using personalized email, postcard and landing page with thought leadership pieces posted.

Personalization included:

    • Target’s name and their company’s name on the email, postcard and landing page
    • Target’s name used as part of the URL address (www.jenniferfarrington@mygtsite.com)
    • Company’s industry information, case study and quality scores

This campaign was then tracked for responses and generated over $1 million in new sales.

Direct Mail Boxing Emails
Boxing Direct Landing Page
Boxing Landing Page

This case study was produced by Jennifer Farrington in her Dirrector of Regional Marketing at Grant Thornton LLP.