HR Consulting Rebranding Marketing Collateral

Creating Service Line Materials With Case Studies

In order to communicate the details of their services in line with the new brand identity, we completely designed, wrote and printed Line of Business brochures and collateral pieces. Each brochure provides information on the individual services with each Line of Business, while keeping with the new image of Buck. We included case studies for each service to highlight how we assisted with the improvement of our client’s challenge. Additional Information Sheets and Hot Topic Flyers provide in-depth details on particular products and services.

This case study was produced by Jennifer Farrington in her CMO position at Buck Consultants. Images and case study Copyright © by Buck Consultants, LLC. Used with permission. Further reproduction prohibited. All rights reserved.

New Brand Identity for a HR Consulting Firm

HR Consulting Rebranded Corporate Website

Creating a Corporate Website With Simple Navigation

One of the cornerstones of Buck’s new brand identity was the launch of the new corporate buckconsultants.com website. We gave it a new look and feel consistent with the capabilities brochure, and designed the architecture of the site to make it easy to navigate. Information about their services, events, and the company are at the public’s fingertips. The new website also reflects Buck’s commitment to thought leadership by making a wealth of relevant, topical publications and information available to the public.

This case study was produced by Jennifer Farrington in her CMO position at Buck Consultants. Images and case study Copyright © by Buck Consultants, LLC. Used with permission. Further reproduction prohibited. All rights reserved.

New Brand Identity for a HR Consulting Firm