Direct Mail First Aid Campaign

Direct Mail First Aid Campaign

First Aid Direct Mail Campaign

“First Aid Kit” Direct Marketing Campaign

First Aid Kit is an interactive direct marketing campaign piece designed to entice decision-makers to explore its contents and message. The front cover instructs the recipient to “Open in case of accounting injuries.”

As companies neared their fiscal year-end, questions arose around the quality of service provided by their accounting firms — sometimes leaving them feeling “battered and bruised.”

The First Aid Kit and its contents convey the message that Grant Thornton can provide quality service to relieve these “accounting injuries.” The message carries through to the inside cover and an enclosed bi-fold postcard. Results included 43 meetings with targeted Chief Financial Officers, 6 RFP opportunities, and 3 new engagements.

First Aid Direct Mail Campaign
First Aid Direct Mail Campaign

This case study was produced by Jennifer Farrington in her Dirrector of Regional Marketing at Grant Thornton LLP.

Personalized Boxing Direct Mail Campaign

Personalized Boxing Direct Mail Campaign

Personalized Boxing Direct Mail Campaign

Are You Getting the Right Combination of Advice and New Ideas?

Marketing technology makes it easier to grab the attention of a target audience using personalized emails, printed materials and landing pages, or pURLs.  We creatively utilized this technology and the sport of boxing to do a multi-phased campaign of three messages over four months to specific targets in the Northeast region.  These messages were delivered using personalized email, postcard and landing page with thought leadership pieces posted.

Personalization included:

    • Target’s name and their company’s name on the email, postcard and landing page
    • Target’s name used as part of the URL address (www.jenniferfarrington@mygtsite.com)
    • Company’s industry information, case study and quality scores

This campaign was then tracked for responses and generated over $1 million in new sales.

Direct Mail Boxing Emails
Boxing Direct Landing Page
Boxing Landing Page

This case study was produced by Jennifer Farrington in her Dirrector of Regional Marketing at Grant Thornton LLP.

Women’s Networking Wine Tasting Event

Women’s Networking Wine Tasting Event

Women’s Networking Wine Tasting Event

Journey Around the World of Women Winemakers

Networking is more critical than ever.  The Metro New York office’s Women at Grant Thornton’s group hosted a networking event featuring wines from around the world created by women winemakers.

This complimentary event brought together over 200 women executives in the elegant ballroom of The Roosevelt Hotel to enjoy wines from California, Spain and Italy that were created by women winemakers.  The evening culminated with a raffle giveaway of a wine basket and a wine tasting tour on Long Island for two lucky winners, whose business cards were collected at the door.

In a room filled with everyone from company CEOs to a past Olympic medalist, the event was a testament to women who are the epitome of success despite the challenges they face in their individual careers.

Results included over 10 new opportunities at $2 Million.

Womens Wine Tasting Event

This case study was produced by Jennifer Farrington in her Dirrector of Regional Marketing at Grant Thornton LLP.

Direct Mail Promotional Lead-In

Direct Mail Promotional Lead-In

Direct Mail Promotional Lead-In

“Let’s Have Coffee” Direct Marketing Campaign

Taking the concept that busy executives barely have time to read their emails, much less schedule times for a meeting, we sent a direct mail piece containing premium coffee, a mug and biscotti along with a note asking them to meet for coffee.

Coffee_campaignThe simplicity of the package is in line with the straight-forward messaging. A clean uncluttered box, with only one simple message on the handwritten note conveys usefulness, brevity and thoughtfulness all in one shot.

The campaign was concluded with follow up calls made to schedule the coffee meetings. Results of the campaign included over 40 meetings with Chief Financial Officers and several opportunities.

This case study was produced by Jennifer Farrington in her Dirrector of Regional Marketing at Grant Thornton LLP.