Multi-Release Campaign for Key Survey

Power of Public Relations Drive Survey Interest

Presidio Pay Advisors, headquartered in San Francisco, conducts independent research looking at trends and practices in the compensation field for companies in specific industries. Presidio Pay needed a system to distribute their timely surveys, track responses, and garner media interest.

Palmer-Farrington created a marketing campaign to build awareness of Presidio Pay’s surveys that included building up their target market mailing list, developing a trackable email campaign, and distributing press releases to industry reporters.

The result? Presidio received information on who opened, clicked and downloaded their surveys, allowing them to follow up with the individuals for new sales opportunities. Their press releases continue to attract interest – their most recent release had nearly 2000 downloads and over 200,000 headline impressions across the internet. Now additional prospects are coming to them and are backfilling their sales pipeline, allowing Presidio Pay to add staff to meet the rising demand for their services.

Brand Identity for NY Executive Compensation Firm

Independent Executive Compensation Firm’s Brand Identity

As executive pay continues to be a hot-button issue for the media and Congress, there is an increasing need for independence when providing executive compensation advice. James F. Reda & Associates recognized this trend, and formed in 2004 to offer independent compensation and corporate governance consulting advice. A fresh brand identity was needed to highlight the firm’s quality of expertise to executives and board members.

Executive Compensation Firm’s General Services Brochure

As James F. Reda & Associates continued to raise their profile among the Fortune 500’s executives and board members, a capabilities brochure was needed to highlight their services as an independent executive compensation firm, requiring a fresh, professional design.

After studying competitors brands, Palmer-Farrington created a strong, image-associated brand identity that highlights the firm unique independence, perspective and experience, and their dedication to exceed client expectations.

New Website Showcasing Services and Capabilities

With the development of the new brand, James F. Reda & Associates required a website to match their growing intellectual capital awareness in the marketplace. The firm provides timely studies, articles, newsletters and quotes to the media as an expert and needed a way to highlight this on their website. JFRWebsite

Palmer-Farrington created an easy-to-navigate architecture for the site, populating it with the timely, relevant information, and maintains the growing website. The website continues to drive traffic to the firm’s articles, studies and publications, bringing in new sales prospects.

New Website for Local Fencing Company

Bringing Awareness for Local Company

When a local, Fairfield, Connecticut firm, A. Anastasio Fence Company needed a new website, they turned to Palmer-Farrington to design them a site that showcased their project gallery while allowing for easy updates.

Palmer-Farrington met this challenge, and created a site that was powered by a simple content management system that allowed for new projects to be uploaded into an existing gallery template as the company completed new, customized fences.

The result? A simple, easy-to-navigate website that highlights Anastasio’s extensive portfolio, making it easier for consumers to view existing fences and brainstorm fencing ideas for their own yard.