Revitalizing a Professional Association and Empowering Members

Transforming a Professional Association with a Remarkable Rebranding Journey

This professional association partnered with YourMarketer for an extraordinary rebranding undertaking encompassing everything from an invigorating logo to captivating messaging. Additionally, we crafted an eye-catching public-facing website and an exclusive members-only site.

Presenting them with a range of enticing logo options, including carefully curated branding colors, we eagerly awaited the board members’ selection. Guided by their choice, we seamlessly incorporated the brand messaging into the new website design. With a focus on simplicity and ease of use, the website was crafted to captivate and entice prospective members, reflecting the brand’s messaging and colors.

Additionally, the exclusive members-only website functions as a comprehensive hub, hosting essential documents, an interactive calendar of events, and a blog section enabling members to communicate and share valuable insights. Excitingly, the new member site boasts an impressive engagement rate, with over 20% of members regularly utilizing its features.

This case study was produced by Jennifer Farrington in her Marketing Consultant role at YourMarketer LLC. Images and tagline Copyright ©by YourMarketerLLC. Further reproduction prohibited. All rights reserved.

Accelerating Business Success for CPA Firms with Comprehensive Marketing Solutions

Accelerating Growth for Small and Midsized CPA Firms with Tailored Marketing Solutions

YourMarketer is proud to have partnered with an innovative online marketplace company, dedicated to empowering small and midsized CPA Firms. Our dynamic range of services enabled us to successfully launch this new venture.

Through strategic public relations, impactful social media campaigns, targeted Google advertising, in-depth research, personalized prospecting emails, and persuasive business development calls, we’ve propelled numerous firms to join this groundbreaking platform. Additionally, our engaging and informative branded how-to videos serve as a valuable resource for everyone involved.

To date we have several firms going through due diligence for mergers and acquisition.

CPAX GOOGLE READY FOR YOUR LIFE'S NEXT ADVENTURE 2

CPAX GOOGLE READY FOR YOUR LIFE'S NEXT ADVENTURE 3

CPAX GOOGLE READY FOR YOUR LIFE'S NEXT ADVENTURE

Jan2022 LI CPAX Animated New Year (1104 x 736 px)

This case study was produced by Jennifer Farrington in her Marketing Consultant role at YourMarketer LLC. Images and tagline Copyright ©by YourMarketerLLC. Further reproduction prohibited. All rights reserved.

Elevating National Tax Accounting Firm’s Marketing

Elevating Growth through Seamless Marketing Solutions

YourMarketer, a trusted partner, was brought on board to revolutionize the marketing efforts of a growing national tax accounting firm. Through a comprehensive rebranding approach, we revamped the logo and messaging and designed an impactful website aimed at generating new leads effortlessly.

Our dedicated team also takes charge of crafting captivating weekly social media posts, insightful monthly newsletters, compelling outreach emails, and conducting persuasive sales calls to facilitate seamless meeting arrangements.

This case study was produced by Jennifer Farrington in her Marketing Consultant role at YourMarketer LLC. Images and tagline Copyright ©by YourMarketerLLC. Further reproduction prohibited. All rights reserved.

Creating Compelling Video

WRITING VIDEO CAMPAIGNS TO CAPTURE COMPANY CULTURE

Video captures the imagination. It builds a web of understanding, block by block, creating a picture that allows the viewer to feel and obtain what the company stands for, works toward, and their culture embraces.

Over the past few years, we created videos to be used for advertising, social media, internal executive meetings and for employee morale. They reinforce the message that the leadership team wants to impart.

In my role I met with the executives to understand the direction they wish the firm to go and then crafted an overall theme that would allow the message to best be received and the creative team built a storyboard to support it.

Rebranding to a Globally Recognized Name

TEASING FACTS TO CAPTURE INTEREST

Question: How can we make sure we get the biggest push for our brand when changing our name in the US?
Answer: Implement a comprehensive advertising and public relations plan.

Business owners had little awareness of WeiserMazars and Mazars nationally in the US and we needed to get their attention when we changed our name at the start of 2017.

We created a comprehensive advertising campaign and public relations strategy to raise brand awareness and to get them to visit our website.

The campaign theme “Who is Mazars,” centers on a sense of mystery, and teases the marketplace with a few facts about Mazars and how the firm has the knowledge to help your company achieve your business goals.

Who is Mazars Pandora Ad

With the rise of digital radio and the ability to target to specific demographics, we ran Pandora radio ads targeting different audience types; such as new recruits to experienced hires.

The ads drive the audience to a landing page where we answer the question, “Who is Mazars” with “We Are Mazars.” We showcase four industries and their leaders, with studies and articles.

The landing page allows us to capture the overall effectiveness of the campaign by understanding the number of clicks the landing page receives, as well as the number of individuals that complete the contact form.

Our public relations firm proceeded to set up a series of interviews with major publications and coincided articles we had authored to be published with our name roll-out.

Additionally, social media campaigns launched at the same time as the ad campaign playing around the theme of We Are Mazars.

Connecting Employees Through Internal Communications

Connecting Employees Using Digital Communication

Question: What happens when employees stop reading company emails?

Answer: They feel “disconnected” from what is happening around the Firm.

The marketing team was tasked with developing a comprehensive internal communications program to engage employees around the country. Understanding the critical importance of this task, we immediately set up a task force to uncover the underlying issues with employee disengagement and to find areas for improvement. Once we received the task force’s results, I quickly outlined a three-step communication plan to implement over a 12-month time-period.

Step One: Reviving and revamping the monthly electronic internal newsletter, The Insider, making it more interactive with local content relevant to each of the offices. We also began to leave printed copies around the gathering spots and in the break rooms for those who still prefer to read hard copies.

We use a variety of communication tools to distribute the video: an email goes out to all employees driving them to the website; it is featured in the break room TVs, the internal newsletter The Insider, and on the company intranet, InSite.

This storytelling method demonstrates to the staff that there is not one clear path to leadership, but many diverse paths, and they have great role models at the firm to seek advice.

Step Two: Installing television sets into each break room in every office around the country, where weekly slides rotate through important information and announcements. This reinforces the messages that management is pushing out, as well as celebrates employee achievements, collaborations and wins.

Step Three: Creating a company intranet site that not only distributes information, but also engages employee discussion and collaboration. Starting the intranet from scratch, we held a naming competition along with soliciting suggestions from employees on what information they wanted and found critical, helpful and accessible. With the launch of InSite, the newly named portal, we were able to have 73% of all employees online and participating within the first two weeks. Now, with over 95% of employees participating, we continue to make changes to the site based on employee suggestions and see weekly increases in engagement.