Rebranding and Marketing Services for Educational and Healthcare Consulting Firm

Rebranding and Marketing Services for Educational and Healthcare Consulting Firm

Rebranding and Marketing Services for Educational and Healthcare Consulting Firm

Rebranding and Marketing Services Revolutionizes National Consulting Firm

This national consulting firm in the educational and healthcare space partnered with YourMarketer to transform its brand. Together, we tackled their marketing requirements, spanning a new website, captivating collateral, eye-catching conference booths, effective public relations, engaging social media content, compelling articles, seamless internal and external communications, reliable RFP support, and effective Google advertising.

Our objective was to seamlessly communicate the advantages of their services while emphasizing the impact of governmental regulation changes on their clients. Additionally, we provided valuable assistance with a client satisfaction survey and created an innovative program for client retention and expansion of services.

This case study was produced by Jennifer Farrington in her Marketing Consultant role at YourMarketer LLC. Images and tagline Copyright ©by YourMarketerLLC. Further reproduction prohibited. All rights reserved.

Revitalizing a Professional Association and Empowering Members

Revitalizing a Professional Association and Empowering Members

Revitalizing a Professional Association and Empowering Members

Transforming a Professional Association with a Remarkable Rebranding Journey

This professional association partnered with YourMarketer for an extraordinary rebranding undertaking encompassing everything from an invigorating logo to captivating messaging. Additionally, we crafted an eye-catching public-facing website and an exclusive members-only site.

Presenting them with a range of enticing logo options, including carefully curated branding colors, we eagerly awaited the board members’ selection. Guided by their choice, we seamlessly incorporated the brand messaging into the new website design. With a focus on simplicity and ease of use, the website was crafted to captivate and entice prospective members, reflecting the brand’s messaging and colors.

Additionally, the exclusive members-only website functions as a comprehensive hub, hosting essential documents, an interactive calendar of events, and a blog section enabling members to communicate and share valuable insights. Excitingly, the new member site boasts an impressive engagement rate, with over 20% of members regularly utilizing its features.

This case study was produced by Jennifer Farrington in her Marketing Consultant role at YourMarketer LLC. Images and tagline Copyright ©by YourMarketerLLC. Further reproduction prohibited. All rights reserved.

Accelerating Business Success for CPA Firms with Comprehensive Marketing Solutions

Accelerating Business Success for CPA Firms with Comprehensive Marketing Solutions

Accelerating Business Success for CPA Firms with Comprehensive Marketing Solutions

Accelerating Growth for Small and Midsized CPA Firms with Tailored Marketing Solutions

YourMarketer is proud to have partnered with an innovative online marketplace company, dedicated to empowering small and midsized CPA Firms. Our dynamic range of services enabled us to successfully launch this new venture.

Through strategic public relations, impactful social media campaigns, targeted Google advertising, in-depth research, personalized prospecting emails, and persuasive business development calls, we’ve propelled numerous firms to join this groundbreaking platform. Additionally, our engaging and informative branded how-to videos serve as a valuable resource for everyone involved.

To date we have several firms going through due diligence for mergers and acquisition.

This case study was produced by Jennifer Farrington in her Marketing Consultant role at YourMarketer LLC. Images and tagline Copyright ©by YourMarketerLLC. Further reproduction prohibited. All rights reserved.

Elevating National Tax Accounting Firm’s Marketing

Elevating National Tax Accounting Firm’s Marketing

Elevating National Tax Accounting Firm’s Marketing

Elevating Growth through Seamless Marketing Solutions

YourMarketer, a trusted partner, was brought on board to revolutionize the marketing efforts of a growing national tax accounting firm. Through a comprehensive rebranding approach, we revamped the logo and messaging and designed an impactful website aimed at generating new leads effortlessly.

Our dedicated team also takes charge of crafting captivating weekly social media posts, insightful monthly newsletters, compelling outreach emails, and conducting persuasive sales calls to facilitate seamless meeting arrangements.

This case study was produced by Jennifer Farrington in her Marketing Consultant role at YourMarketer LLC. Images and tagline Copyright ©by YourMarketerLLC. Further reproduction prohibited. All rights reserved.

Creating Compelling Video

Creating Compelling Video

Creating Compelling Video

WRITING VIDEO CAMPAIGNS TO CAPTURE COMPANY CULTURE

Video captures the imagination. It builds a web of understanding, block by block, creating a picture that allows the viewer to feel and obtain what the company stands for, works toward, and their culture embraces.

Over the past few years, we created videos to be used for advertising, social media, internal executive meetings and for employee morale. They reinforce the message that the leadership team wants to impart.

In my role I met with the executives to understand the direction they wish the firm to go and then crafted an overall theme that would allow the message to best be received and the creative team built a storyboard to support it.

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.

Rebranding to a Globally Recognized Name

Rebranding to a Globally Recognized Name

Rebranding to a Globally Recognized Name

TEASING FACTS TO CAPTURE INTEREST

Question: How can we make sure we get the biggest push for our brand when changing our name in the US?
Answer: Implement a comprehensive advertising and public relations plan.

Business owners had little awareness of WeiserMazars and Mazars nationally in the US and we needed to get their attention when we changed our name at the start of 2017.

We created a comprehensive advertising campaign and public relations strategy to raise brand awareness and to get them to visit our website.

The campaign theme “Who is Mazars,” centers on a sense of mystery, and teases the marketplace with a few facts about Mazars and how the firm has the knowledge to help your company achieve your business goals.

Who is Mazars Pandora Ad

With the rise of digital radio and the ability to target to specific demographics, we ran Pandora radio ads targeting different audience types; such as new recruits to experienced hires.

The ads drive the audience to a landing page where we answer the question, “Who is Mazars” with “We Are Mazars.” We showcase four industries and their leaders, with studies and articles.

The landing page allows us to capture the overall effectiveness of the campaign by understanding the number of clicks the landing page receives, as well as the number of individuals that complete the contact form.

Our public relations firm proceeded to set up a series of interviews with major publications and coincided articles we had authored to be published with our name roll-out.

Additionally, social media campaigns launched at the same time as the ad campaign playing around the theme of We Are Mazars.

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.