Connecting Employees Through Internal Communications

Connecting Employees Through Internal Communications

Connecting Employees Through Internal Communications

Connecting Employees Using Digital Communication 

Question: What happens when employees stop reading company emails?

Answer: They feel “disconnected” from what is happening around the Firm.

The marketing team was tasked with developing a comprehensive internal communications program to engage employees around the country. Understanding the critical importance of this task, we immediately set up a task force to uncover the underlying issues with employee disengagement and to find areas for improvement. Once we received the task force’s results, I quickly outlined a three-step communication plan to implement over a 12-month time-period.

Step One: Reviving and revamping the monthly electronic internal newsletter, The Insider, making it more interactive with local content relevant to each of the offices. We also began to leave printed copies around the gathering spots and in the break rooms for those who still prefer to read hard copies.

We use a variety of communication tools to distribute the video: an email goes out to all employees driving them to the website; it is featured in the break room TVs, the internal newsletter The Insider, and on the company intranet, InSite.

This storytelling method demonstrates to the staff that there is not one clear path to leadership, but many diverse paths, and they have great role models at the firm to seek advice.

Step Two: Installing television sets into each break room in every office around the country, where weekly slides rotate through important information and announcements. This reinforces the messages that management is pushing out, as well as celebrates employee achievements, collaborations and wins.

Step Three: Creating a company intranet site that not only distributes information, but also engages employee discussion and collaboration.  Starting the intranet from scratch, we held a naming competition along with soliciting suggestions from employees on what information they wanted and found critical, helpful and accessible. With the launch of InSite, the newly named portal, we were able to have 73% of all employees online and participating within the first two weeks. Now, with over 95% of employees participating, we continue to make changes to the site based on employee suggestions and see weekly increases in engagement.

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.

Communicating Gender Diversity

Communicating Gender Diversity

Communicating Gender Diversity

Helping Women Employees to “Be Visible”

The firm is focused on the development and retention of women leaders within the organization. One component of this is a program to highlight our existing women leaders at the firm by sharing their stories in an engaging video and website platform, called “Be Visible.”

To “Be Visible” is to step forward to lead and empower others. Each month a new leader is showcased with their personal career journey.

We use a variety of communication tools to distribute the video: an email goes out to all employees driving them to the website; it is featured in the break room TVs, the internal newsletter The Insider, and on the company intranet, InSite.

This storytelling method demonstrates to the staff that there is not one clear path to leadership, but many diverse paths, and they have great role models at the firm to seek advice.

This case study was produced by Jennifer Farrington in her CMO position at Mazars USA LLP. Images and tagline Copyright ©by Mazars USA LLP. Further reproduction prohibited. All rights reserved.

Personalized Boxing Direct Mail Campaign

Personalized Boxing Direct Mail Campaign

Personalized Boxing Direct Mail Campaign

Are You Getting the Right Combination of Advice and New Ideas?

Marketing technology makes it easier to grab the attention of a target audience using personalized emails, printed materials and landing pages, or pURLs.  We creatively utilized this technology and the sport of boxing to do a multi-phased campaign of three messages over four months to specific targets in the Northeast region.  These messages were delivered using personalized email, postcard and landing page with thought leadership pieces posted.

Personalization included:

    • Target’s name and their company’s name on the email, postcard and landing page
    • Target’s name used as part of the URL address (www.jenniferfarrington@mygtsite.com)
    • Company’s industry information, case study and quality scores

This campaign was then tracked for responses and generated over $1 million in new sales.

Direct Mail Boxing Emails
Boxing Direct Landing Page
Boxing Landing Page

This case study was produced by Jennifer Farrington in her Dirrector of Regional Marketing at Grant Thornton LLP.

Brand Identity for NY Executive Compensation Firm

Brand Identity for NY Executive Compensation Firm

Brand Identity for NY Executive Compensation Firm

Independent Executive Compensation Firm’s Brand Identity

As executive pay continues to be a hot-button issue for the media and Congress, there is an increasing need for independence when providing executive compensation advice.  James F. Reda & Associates recognized this trend, and formed in 2004 to offer independent compensation and corporate governance consulting advice.  A fresh brand identity was needed to highlight the firm’s quality of expertise to executives and board members.

James F Reda Compensation Firm

Executive Compensation Firm’s General Services Brochure

As James F. Reda & Associates continued to raise their profile among the Fortune 500’s executives and board members, a capabilities brochure was needed to highlight their services as an independent executive compensation firm, requiring a fresh, professional design.

After studying competitors brands, Palmer-Farrington created a strong, image-associated brand identity that highlights the firm unique independence, perspective and experience, and their dedication to exceed client expectations.

Buck Consultants Rebranded Website

New Website Showcasing Services and Capabilities

With the development of the new brand, James F. Reda & Associates required a website to match their growing intellectual capital awareness in the marketplace.  The firm provides timely studies, articles, newsletters and quotes to the media as an expert and needed a way to highlight this on their website.  JFRWebsite

Palmer-Farrington created an easy-to-navigate architecture for the site, populating it with the timely, relevant information, and maintains the growing website.  The website continues to drive traffic to the firm’s articles, studies and publications, bringing in new sales prospects.

New Website for Local Fencing Company

New Website for Local Fencing Company

New Website for Local Fencing Company

Bringing Awareness for Local Company

When a local, Fairfield, Connecticut firm, A. Anastasio Fence Company needed a new website, they turned to Palmer-Farrington to design them a site that showcased their project gallery while allowing for easy updates.

Palmer-Farrington met this challenge, and created a site that was powered by a simple content management system that allowed for new projects to be uploaded into an existing gallery template as the company completed new, customized fences.

The result?  A simple, easy-to-navigate website that highlights Anastasio’s extensive portfolio, making it easier for consumers to view existing fences and brainstorm fencing ideas for their own yard.

A. Anastasio Fencing Company